When you think of craft beer, you might think of a guy sporting a bushy beard, flannel shirt, and thick-rimmed glasses brewing beer in his kitchen sink. The truth is, however, that the industry has taken off in recent years. As it turns out, beer aficionados have money to spend, and craft beer has grown to be a $300-billion global industry.
New partnership presented opportunities for expansion that she didn't originally foresee. "Instantly going from regional to national distribution with near limitless possibilities was the biggest surprise," says Sinclair. "Another bonus was the ability to further expand Velour's procurement capabilities to distilled spirits whiskey, bourbon, vodka, and gin."