How you know it's "real" craft beer?
Seek the independent craft brewer seal.
The independent craft brewer seal was launched in June 2017 by the Brewers Association. The Brewers Association (BA) is the membership organization dedicated to promoting and protecting small and independent craft brewers in the United States. The BA defines a craft brewer as small and independent.
As global beer makers purchase formerly independent craft brewers, knowing which breweries are independent is confusing for beer lovers.
At the end of 2018, more than 4,000 craft brewing companies had adopted the seal — representing more than 80 percent of the volume of craft brewed beer.
When you see the seal, it signals “That’s Independence You’re Tasting.”
When you’re shopping for beer, look for the independent craft brewer seal. When you see it, snap and share a photo on Instagram and add the #SeekTheSeal hashtag.
Join the movement and #SeekTheSeal.